Guide

Sale pages that keep their SEO value

Sale pages get searched every year. Treat them as permanent pages you update, not one-off URLs.

Use a permanent sale URL

For example /sale, updated each season.

Link to products instead of copying them into new URLs.

Keep the page live with a note about the next sale and links to top categories.

Should I noindex the sale page?

Usually not if it's permanent and useful.

What about discount codes?

Show them clearly on the page.

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