Guide
Duplicate content in webshops
Webshops create duplicates easily. Search engines then have to guess which page to show.
Scan your site freeCommon causes
- Filter and sort URLs
- Product variants on separate URLs
- Copied manufacturer descriptions
- Same product in many categories
Use canonical tags
Point duplicate versions to the main page so search engines know which one counts.
Write unique copy for top products
Start with best sellers and products with search demand.
Frequently asked questions
Does duplicate content give a penalty?
Usually not a penalty, but it splits signals and can stop the right page from ranking.
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