Guide

Black Friday SEO: prepare early, keep one URL

Black Friday pages need time to rank. The shops that win start weeks before.

Use one permanent URL

Keep something like /black-friday every year and update it, so it builds authority over time.

Put the page live with a teaser well before the sale and link it from your homepage.

List discounts, dates and conditions plainly. Confusing offers lose buyers.

Should I delete the page after the sale?

No. Update it to "coming soon" and reuse it next year.

Free scan · one opportunity unlocked · no card needed