Guide

Category page SEO: how to make your collections rank

For most webshops, category pages are the biggest SEO opportunity — and the most neglected.

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Match the search

Name the category the way buyers search for it, not the way your warehouse does.

Add helpful text

A short intro above the products and a buying guide or FAQ below.

  • Who it's for
  • How to choose
  • Common questions

Link smartly

Link related categories and top guides so Google understands your structure.

Frequently asked questions

How long should the text be?

Long enough to help a buyer choose. Quality matters more than word count.

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