Guide
Hreflang: show the right language to the right shopper
If your shop has versions for different languages or countries, hreflang tells search engines which version belongs to which audience.
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Multiple language versions or country-specific pages with similar content.
The basics
Each version references all others.
- Use correct language-country codes
- Include a self-reference
- Add an x-default where useful
Common mistakes
Missing return links, wrong codes and pointing to redirected URLs.
Frequently asked questions
Does it translate my pages?
No, it only connects existing versions.
Do Shopify Markets handle it?
Often automatically; verify the output.
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