Guide

International SEO for webshops

Selling abroad starts with pages people in that country can find and trust.

Translate properly, not just automatically

Check translations with a native speaker and research local keywords — words differ per country.

Tell search engines which page is for which language or country, so the right version shows.

Currency, shipping times, returns and payment methods for that country.

Separate domains or folders?

Both can work. Folders (/de/, /fr/) are often simplest to manage.

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