Guide
A clean URL structure for your webshop
Clear URLs help people and search engines understand your pages. Most platforms handle this well; the main risk is changing them carelessly.
Scan your site freeGood URLs
Short and readable.
- /category/subcategory
- /products/product-name
- Hyphens, lowercase, no IDs where possible
Avoid
Long parameter strings for important pages, duplicate paths and frequent changes.
When changing URLs
Always add permanent (301) redirects from old to new.
Frequently asked questions
Do keywords in URLs matter?
A little; readability matters more.
Should products sit under categories?
Either works; be consistent.
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