Guide
Shopify collection page SEO, step by step
Collection pages are often a Shopify store's best ranking pages because they match broad buyer searches.
Scan your site freeWrite a useful intro
Two or three sentences above or below the products that explain the range and who it's for.
Set title and description
Edit them in the collection's search engine listing section.
- Main keyword near the start
- Brand at the end
- Description that invites a click
Handle filters and tags
Avoid letting endless filter combinations get indexed. Link to key sub-collections instead.
Frequently asked questions
Where do I add SEO copy in Shopify?
In the collection description and the search engine listing settings.
Should copy go below products?
Either works; keep it helpful, not stuffed.
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