Guide

Shopify SEO: a practical guide for store owners

Shopify handles a lot of technical SEO for you. The rest — titles, collections and content — is up to you.

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Edit titles and descriptions

Every product and collection has a search engine listing section. Write a unique title and description for your most important pages.

Make collections useful

Add a short intro and an FAQ to key collections. Collections often rank better than single products.

Watch apps and speed

Each app can add scripts. Remove apps you don't use and compress large images.

Add a blog with buyer guides

Guides that answer buyer questions and link to collections bring steady traffic.

Frequently asked questions

Is Shopify good for SEO?

Yes. It covers the technical basics; your content decides most of the result.

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