Guide
Refresh old pages before writing new ones
Pages that already get impressions are easier to improve than new pages are to rank. A focused refresh is often the quickest SEO win.
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In Search Console, look for pages with impressions but few clicks or dropping positions.
What to update
Make it more useful.
- Better title and description
- Current information and products
- Answers to new questions
- Fresh internal links
Don't change URLs
Keep the same URL so existing signals remain.
Frequently asked questions
Should I change the date?
Only when the content changed meaningfully.
How often?
Review key pages a few times a year.
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