Guide
Meta titles and descriptions that get clicks
Your title and description are your ad in the search results. Small changes can bring more clicks.
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Put the main search term first, keep it short and add your brand at the end.
Descriptions
Say what the page offers and why to click: range, delivery, returns.
Templates that work
- Product: [Product] — [key benefit] | [Brand]
- Category: [Category] for [audience] | [Brand]
Frequently asked questions
Does Google always use my description?
Not always; it sometimes picks text from the page. A good description still helps.
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