Guide

SEO copywriting that ranks and sells

Good SEO copy reads naturally, answers questions and uses the words shoppers use.

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Use customer words

Write the terms buyers search and say.

Lead with benefits

Then back them with specifics.

Avoid stuffing

Repeat keywords only where natural.

Frequently asked questions

Should I use AI to write?

As a draft; edit for accuracy.

How long should product copy be?

Long enough to answer questions.

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