Guide
Match search intent and your pages start ranking
Google ranks pages that fit what the searcher wants. A product page won't rank for a 'how to' question, and a blog post rarely ranks for 'buy'.
Scan your site freeThe four intents
Each needs a different page type.
- Informational: guides and how-tos
- Commercial: comparisons and 'best' lists
- Transactional: category and product pages
- Navigational: brand searches
Check what ranks
Search the keyword and look at the top results. If they're all guides, write a guide.
Fix mismatches
If a page gets impressions but no clicks, the intent may be wrong. Adjust the page type or target.
Frequently asked questions
Can one page serve two intents?
Sometimes, but focused pages usually perform better.
Does Trendifyn show intent?
Yes, opportunities are grouped by intent.
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