Guide
Redirects done right for webshops
Redirects keep visitors and search signals when pages move. Done wrong, they cause errors and lost rankings.
Scan your site freeUse 301 for permanent moves
Renamed category, merged products or a new URL structure.
Redirect to the closest match
Point to the most relevant page, not always the homepage.
- Old product → successor product
- Old category → new category
- Removed brand → parent category
Avoid chains
Redirect directly to the final URL and update internal links.
Frequently asked questions
Do redirects lose rankings?
Correct 301s generally pass signals.
How long to keep them?
Ideally permanently.
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