Guide
Pagination SEO for category pages
Large categories split products across pages. Search engines need to reach every product.
Scan your site freeKeep pages crawlable
Use normal links between pages.
Don't canonical everything to page 1
Each page should usually self-canonical.
Help discovery
Sub-categories and internal links reduce reliance on deep pages.
Frequently asked questions
Is infinite scroll a problem?
Provide crawlable paginated links too.
Should page 2 be indexed?
It can be; focus on page 1 copy.
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