Guide

How to get organic traffic to your webshop

Organic traffic comes from pages Google trusts to answer a search. For a webshop that means solid technical basics, category and product pages that match buyer searches, and helpful content around them.

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1. Make sure Google can find you

Check that your pages are indexable and listed in a sitemap.

  • Submit your sitemap in Google Search Console
  • Check robots.txt doesn't block important pages
  • Fix broken links and redirect chains

2. Target searches buyers make

Start with category and product searches, then add questions and comparisons.

  • Map one main keyword to each page
  • Write unique titles and descriptions
  • Answer common questions on the page

3. Publish consistently

A few strong pages every month beat a burst of thin ones. Measure clicks in Search Console and improve what already gets impressions.

Frequently asked questions

How long does SEO take?

Usually weeks to months. Newer sites often take longer.

Do I need a blog?

Not always. Strong category pages and buying guides often matter more.

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