Guide

How to choose an SEO tool for your webshop

The best tool is the one you'll actually use every week.

Data or actions?

Specialist tools give lots of data. Owner-focused tools give fewer, clearer actions.

Be honest about how many hours a week you can spend.

Good tools say which numbers are measured and which are estimates.

Do I need more than one tool?

Many shops combine a free tool like Search Console with one paid tool.

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