Guide
Google AI Overviews: what webshops should do
AI Overviews summarise answers at the top of some searches. Product and category searches still lead to shops, and helpful pages can be cited.
Scan your site freeFocus on buyer searches
Transactional searches still send shoppers to stores.
Be the best source
Original, specific information is more likely to be useful.
- Real product details
- Clear comparisons
- Expert tips from your team
Watch Search Console
Track clicks and impressions per page to see real impact.
Frequently asked questions
Can I opt out?
Check Google's current documentation on snippet controls.
Will I lose traffic?
Impact varies by search type.
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