Guide
Add FAQs that answer real buyer questions
A short FAQ answers the doubts that stop people buying, and gives search engines more context about the page.
Scan your site freeWhere to find questions
Customer emails, chat logs, reviews and returns reasons.
How to write answers
Short, specific and honest.
- One question per item
- Answer in the first sentence
- Link to sizing or shipping pages
Keep them unique
Don't paste the same FAQ on every page. Tailor questions to the product or category.
Frequently asked questions
How many questions?
Three to six is usually enough.
Will FAQs show in Google?
Not guaranteed; write them for shoppers first.
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