Guide

Show experience and trust on your webshop

Google looks for helpful content from trustworthy sources. For a shop, trust shows in details customers can check.

Show who you are

About page, real contact details and the people behind the shop.

Your own photos, tips and tests.

Clear shipping, returns, reviews and secure checkout.

Is E-E-A-T a ranking factor?

It's a quality concept, not a single factor.

Do I need author bios?

For guides, they help readers trust the advice.

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