Guide
Write an about page that builds trust
Shoppers check the about page when they're unsure. A clear, honest page helps them buy.
Scan your site freeWhat to include
The essentials.
- Who you are and why you started
- What makes your products different
- Real photos of the team or workshop
- Contact details
Keep it human
Plain language and specifics beat big claims.
Link it
From the footer, product pages and checkout reassurance.
Frequently asked questions
Does it help SEO?
It supports trust and brand searches.
How long?
A few short sections is enough.
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