Guide
Canonical tags explained for webshops
Canonical tags tell search engines which URL is the main version when similar pages exist.
Scan your site freeWhen they help
Variants, sorting parameters and products in multiple categories.
How to set them
Point to the main URL; self-reference on main pages.
Common mistakes
Canonicals to redirected or noindexed pages, or all pages to the homepage.
Frequently asked questions
Do platforms handle it?
Often; verify.
Canonical or redirect?
Redirect when the old page should disappear.
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