Guide

Product photos that help you rank and sell

Good photos sell, and well-prepared images can also appear in image search and help pages load fast.

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The shots buyers expect

Show the product from several angles, in use and with scale.

  • Front, back and detail
  • In use or on a model
  • Size reference

Prepare files for search

Descriptive file names, alt text that describes the image, and compressed modern formats.

Keep pages fast

Resize images to the size shown and lazy-load images below the fold.

Frequently asked questions

Does alt text help SEO?

It helps accessibility and image search understanding.

Which format is best?

WebP or AVIF are usually smaller than JPEG.

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