Guide

Mobile SEO: make your shop great on phones

Google mainly uses the mobile version of your site. If shopping on mobile is awkward, both rankings and sales suffer.

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Same content on mobile

Don't hide important text or links on mobile.

Easy to tap and read

Readable text, large buttons, simple menus and fast pages.

Test real flows

Search, filter, add to cart and check out on a phone yourself.

Frequently asked questions

Is a separate mobile site needed?

No, a responsive site is standard.

Do pop-ups hurt?

Intrusive pop-ups on mobile can annoy users.

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