Guide

The SEO numbers webshop owners should track

You don't need dozens of metrics. A few numbers show if SEO is working.

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The core four

Track monthly.

  • Organic clicks
  • Impressions
  • Organic revenue or orders
  • Pages with impressions

Read trends, not days

Compare month over month and year over year.

Connect to actions

Note what you changed so you can see what worked.

Frequently asked questions

Where do I find these?

Search Console and your analytics.

Is ranking position enough?

Clicks and orders matter more.

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